As the Super Bowl quickly approaches even those in the non sports publishing world are getting excited. In the intensity of team rivalries two small publishers Beacon Press of Boston and Other Press of New York have placed a unique wager on the outcome of the game.
The publishing company from the town that hosts the losing team “will promote two of the other publisher’s titles for a week on the web, featuring the two titles on their website and promoting the titles across social media platforms.”
In the spirit of fair play the winning publishing house will also have a few conditions to live up to as well, they will have to promise to give away free books to the winner of a special draw that you can enter through this link.
I will admit that this is the first I’ve heard of these two publishing houses, but I’ll have to take a look at their titles to see who I’ll root for this Sunday.
This wager was apparently made during a heated dinner at The Digital Book World Conference last month. One can only imagine the amount of liquid libations that lead up to it.