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The McDonalds literary campaign.


In a stunning move the McDonald’s in the UK are giving out books with their Happy Meals, this campaign will last until early February. They will be handing out over 9 million copies of the Mudpuddle farm books and finger puppets to go along with them. Hopefully this campaign will take over and spread to the US, if any company can find a way to spark an interest in reading for kids it would be McDonald’s.
You can read more about this at The Huffington Post

 
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Posted by on January 11, 2012 in News

 

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